Apparently the reason WWE took a shot at Jim Ross during commentary on the March 3rd edition of RAW was because of JR going public with the Vince McMahon “sharting” story during his Opie & Anthony radio appearance.
During the RAW broadcast, JBL was talking about his love for Vince McMahon as an announcer, which led to Jerry Lawler asking him to compare McMahon’s announcing to JR’s. JBL noted that he preferred McMahon, because he could speak English, and then noted that comparing the two is like comparing horse manure to ice cream (an old Bobby Heenan line).
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(Credit: Wrestling Observer Newsletter)