MyNetworkTV Rebranding Itself – Will Friday Night SmackDown Be Affected?

MyNetworkTV is rebranding itself once again. Starting this fall, the channel will move away from a “broadcast TV” channel to what will essentially become a “rerun network,” according to an article from the Associated Press. They will no longer develop first-run shows, but instead offer programs from “big franchise, big branded shows” such as Law & Order: Criminal Intent and other series.

As a result of the change, News Corp. will no longer consider MyNetworkTV a broadcast network alongside FOX, ABC, NBC, CBS and The CW.

Regarding the status of Friday Night SmackDown, all outlets are reporting that WWE will remain in its normal time slot. In light of the announcement, WWE quickly issued a press release tonight saying SmackDown “has a bright future” on MyNetworkTV. You can read WWE’s press release at the following link.

For more details on MyNetworkTV’s shift, click here.

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