DeadlineHollywood.com is reporting exclusively that the release date G.I. Joe: Retaliation starring Dwayne “The Rock” Johnson has been pushed back from a June 29th release date back to March 29, 2013.
The movie will be converted to 3D in post production to maximize the potential box office proceeds, with Russia and China big consumers of 3D movies. The original 6/29 release date would have put it up against the powerhouse Avengers movie and the upcoming Spiderman reboot.
The Deadline Hollywood article states:
“Hollywood is shocked that Paramount vacated the primo date, especially because Paramount blew a wad on a Super Bowl commercial and already was starting TV and outdoor ads for GI Joe 2.”
G.I. Joe: Retaliation will hit theaters the same week as WrestleMania 29, so you can imagine WWE will be on board marketing the hell out of the movie. The Rock has already announced he’ll be at WrestleMania 29.
WM29 Press Conference VIDEO: The Rock Says He’ll Be There
(Source: Deadline Hollywood)