As the desert state boils in searing summer, an increasing number of people are resorting to beer to beat the heat. According to excise department’s latest data, beer sales have shot up by 19% in April while the consumption of hard liquor has declined by 4%.
In May, which is traditionally a peak month for beer, there is an increase even though it is marginal as it comes on a high base.
Even as the hard liquor sales have dropped, the state excise department is expecting double-digit growth in offtake. “A growth of 19% in beer sales can more than offset a small decline in IMFL sales volume.Click Here: COLLINGWOOD MAGPIES 2019